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FLYING GOOSE SRIRACHA
Ideation & Social Branding
Sriracha is more than just a sauce, it's an eccentric brand, with a reputation which has allowed its visual aesthetic to transcend the the condiment world by celebrating the silly, using observations, pop culture and public holidays to create a large and highly engaged following.
I created interactive stories and reels to fully engage the loyal following, focusing on pop culture, national holidays and visual play. With the core audience around the UK, German and Australian markets, Flying Goose Sriracha wanted to show their originality to grow their socials.
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