AWFULLY POSH

The brand identity of Awfully Posh brings two quintessential British stereotypes crashing together. The posh aristocratic world of scones and afternoon tea, contrasted by that of a cosy pubs bar snacks.

Asking myself the question about how many ironies could you fit into a brands visuals, I proceeded to create a series. Wanting the otherwise 'background staples' of pub nibbles to stand at the forefront, rather than the shadows of the flash bottles of bubbly and oysters, the monochromatic design meant you could see simple bags become the focus.