KEEP PUSHING
The road to recovery is never straight forward, listen as footballer Ruben Loftus-Cheek speaks about the battle to get back to fitness after a long injury layoff.
Wowhydrate started a partnership in 2019 with Ruben. When he got injured, and started his rehab post surgery, the drinks brand wanted to showcase their partnership by documenting his road to recovery.
Having recently had a haircut, I observed that hair stylists and barbers are often places where short but personal conversions occur.
Contemporary footballers being far more than just athletes, they are now investors, role models and brand faces. With a passion for fashion, and striving to get back on the field, Ruben's recovery had been a channeling period for him, and having a fresh trim while reflecting with his barber was the perfect place to capture the honest truth.
